Michael D. Hutt, "Business Marketing Management: B2B"
So uth-W estern Col lege P ub | 2009 | ISBN: 032458167X | 634 pages | PDF | 4,27 MB
Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.