Canadian Living - July 2012
English | 148 pages | HQ PDF | 94.00 Mb
Canadian Living is a monthly Canadian lifestyle magazine, which publishes articles relating to food, fashion, crafts, and health and family advice.
The magazine was created by ideas man Clem Compton-Smith and his business partner, Margaret Smeeth, in 1975, with the financial backing of Labatt's. They and a tiny staff operated out of the manse of a church in Mississauga, Ont. Canadian Living began as a half-million circulation title sold exclusively through supermarkets; the gimmick was a split run that enabled the magazine to devote a full page in each issue to each supermarket chain that carried it. The first issue appeared on December, 1975, and sold for 25 cents. The cover showed a male and a female hand about to snap a wishbone; the female hand belonged to Smeeth (billed in the magazine as editor Margaret Kelly), who was at the photo session and was not impressed by the hand of the female model who had been hired for the occasion.